Meet the Owners
Elijah Land & ANAI PRIMEAU
Co-CEOs & Founders of WHOLE MVMNT
Independent Recording Artists · Artist Mentors · Creative Directors
WHOLE MVMNT was born out of lived experience.
As independent recording artists actively working in the music industry, Anai Primeau and Elijah Land created WHOLE MVMNT in response to a need they both knew firsthand — the need for trustworthy, high-quality creative support for independent artists.
Navigating music production, artist development, and release cycles as an indie artist often means sorting through unreliable collaborators, inconsistent quality, misaligned intentions, or people who fail to follow through. WHOLE MVMNT was intentionally built to be the opposite of that.
Together, Anai and Elijah pulled together a curated network of trusted creatives — producers, vocal coaches, musicians, engineers, background vocalists, and creative partners they had personally worked with and trusted. WHOLE MVMNT exists to give artists access to a reliable, values-driven creative team, because finding people who do excellent work and operate with integrity is rare.
Artists First, Always
Both Anai and Elijah are active recording and performing artists, deeply rooted in the Minneapolis live music scene. They perform live on at least a weekly basis, staying directly connected to the realities of performance, rehearsal, studio work, and creative sustainability.
Their active work as recording and performing artists gives them direct insight into:
The demands of maintaining vocal and creative health
The pressure of consistency, excellence, and growth
The importance of working with people who communicate clearly and honor their word
This real-world artist experience directly informs how WHOLE MVMNT supports its clients.
Artist Mentorship, Leadership & Development
Beyond their work as artists, Anai and Elijah are deeply committed to artist mentorship and development.
Anai is a holistic vocal coach, certified vocal pedagogue, and artist manager, currently managing and mentoring five recording artists, while supporting many more through vocal coaching, studio sessions, live performance preparation, and long-term artist development.
Elijah brings leadership, creative direction, and musical insight into WHOLE MVMNT through artist mentorship, production support, and collaborative development, helping artists strengthen both their sound and their confidence.
Together, they lead WHOLE MVMNT with a shared commitment to:
Integrity over shortcuts
Quality over quantity
Artist ownership and autonomy
Community over competition
Why WHOLE MVMNT LLC Exists
WHOLE MVMNT exists because Elijah and Anai wanted to build what they once needed themselves — a music production and artist development company that artists could trust.
Not a traditional label.
Not a transactional service.
But a creative home for independent artists — rooted in collaboration, excellence, honesty, and care.
Led by artists.
Built for artists.
Grounded in trust.
